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Core Values

Our mission at Bluewater Fitness is to ensure all of our members leave feeling better than they arrived. Our friendly, professional staff, excellent customer service and innovative view on fitness are dedicated to improving your quality of life. We are committed to empowering people to live healthier, more active lives.

Friendliness – We are committed to creating a fun, friendly, and motivating environment where members can make positive lifestyle changes.

Superior Service– We are committed to listening, understanding, and responding to the interests and needs of our members.

Integrity – We will conduct our business with honesty and treat our staff, members, and guests with respect.

Improvement – We are committed to new & innovative ways to serve our members in order to enhance the value of their membership.

Our Story

Jason and Nora Clements share a passion for living life to the fullest. As part of the U.S. Air Force family, the Clements’ moved to Niceville in 2003 and immediately fell in love with the active lifestyle that is prevalent in the community.

Nora Clements became a personal trainer and group fitness instructor at Body Dynamics in Bluewater Bay.  With the opening of Bluewater Fitness in 2008, she joined the staff as Director of Personal Training.

Over a 12 year period, the Clements were members of Body Dynamics and Bluewater Fitness and became friends with many people in the community. When offered the opportunity to purchase Bluewater Fitness in 2015, it seemed like a natural fit.

With Nora’s extensive experience in the fitness industry, Jason’s leadership experience in the U.S. Air Force, and the couple’s mutual love of the community’s active lifestyle, the Clements’ are working to create an environment that is supportive of everyone’s fitness goals.

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